Post by Focus on Targeted Marketing on Dec 3, 2023 5:09:41 GMT
Drive emotional reactions from customers Whether you’re selling complex products or seemingly trivial services, the most powerful branding strategy you can use to get people to buy is appealing to their emotions. This is because humans are very emotional creatures that rely on instincts and feelings to reach decisions or navigate a plethora of situations.
Customers might do their own research, read reviews, talk to Middle East Mobile Number List other people who’ve used a product or service, and even create a pros and cons list. But in the end, their decision to go with your company or one of your competitors will boil down to how they feel about either brand. Contrary to popular belief, triggering people’s emotions is not as difficult as it seems.
The trick is having a solid brand positioning and knowing how you want people to feel about your brand. For instance, instead of trying to convince consumers that their line of shoes was the best, Nike decided to sell something bigger instead—the freedom to dream. This is how it differentiated itself from the hundreds of shoe brands out there.
When you buy Nike shoes, you’re not really paying for the materials. What you’re paying for is the swoosh on the side, the feeling that is evoked every time you watch a Nike ad. That promise that you can be anything you want if you set your mind to it, that you can go far no matter the obstacles in your way. Video of "You can't stop our voice" Nike's campaign. Take a page out of the Nike playbook and abandon rational marketing that focuses on benefits and features in favor of a branding strategy that pulls people in and speaks to them where the words matter most—their hearts.
Customers might do their own research, read reviews, talk to Middle East Mobile Number List other people who’ve used a product or service, and even create a pros and cons list. But in the end, their decision to go with your company or one of your competitors will boil down to how they feel about either brand. Contrary to popular belief, triggering people’s emotions is not as difficult as it seems.
The trick is having a solid brand positioning and knowing how you want people to feel about your brand. For instance, instead of trying to convince consumers that their line of shoes was the best, Nike decided to sell something bigger instead—the freedom to dream. This is how it differentiated itself from the hundreds of shoe brands out there.
When you buy Nike shoes, you’re not really paying for the materials. What you’re paying for is the swoosh on the side, the feeling that is evoked every time you watch a Nike ad. That promise that you can be anything you want if you set your mind to it, that you can go far no matter the obstacles in your way. Video of "You can't stop our voice" Nike's campaign. Take a page out of the Nike playbook and abandon rational marketing that focuses on benefits and features in favor of a branding strategy that pulls people in and speaks to them where the words matter most—their hearts.